Bringing audiences closer: livestreaming for the pharmaceutical sector
Context
Pharmaceutical companies and healthcare professionals work closely together. It is therefore important to maximize the accessibility and exchange of information between these two sectors.
Our client, MSD, a research-based pharmaceutical company, holds numerous annual conferences and meetings with healthcare professionals. In recent years, the need to digitize these events has become increasingly important.
Seven Circles and Vonage created a partnership to develop an MSD livestream service, integrated in the MSD & Moi platform, to fulfil this need.
The MSD & Moi platform was developed and fully integrated into the MSD ecosystem in 2013. This platform was created to provide digital solutions for event organization, contract management, and to support healthcare professionals.
MSD & Moi grew remarkably during the past two years, enabling the creation of MSD Live.
The Project
MSD Live had one objective: digitize meetings and conferences using secure technologies.
This project was possible thanks to Seven Circles’ expertise in platform development, Vonage’s cutting-edge cloud-based audio and video management solutions, and the collaboration of MSD’s digital and technical teams.
MSD Live gathers webinars, replays and videos on demand and sorts them into different categories.
The platform enables the administration and management of event organization cycles and even lets the audience interact with the speakers through Q&As and live polls.
Outcome
Since the launch of MSD Live, more than 600 congresses, symposia and meetings have been held.
The customer satisfaction rating of 85 percent indicates that users are extremely satisfied with the service.
Healthcare professionals have embraced this platform and participated in 26 live events in 2021.
This project brought out the best in each partner, enabling MSD Live to become a successful digital platform – one which provides the valuable service of connecting pharmaceutical industries with healthcare practitioners.
About our ‘Digital Marketing & Experience’ practice
We are moving away from a top-down corporate communication model and towards a new peer-to-peer, social, real-time conversation. Thanks to digital marketing, we can fine-tune campaigns to specific audiences, with an immediately measurable ROI.
The brand & the partner that made it happen
Seven Circles
Seven Circles is a digital agency specializing in designing, developing, and deploying custom platforms. Since 2013, Seven Circles has been supporting MSD in France and abroad to create innovative services designed to bring value to healthcare professionals.
Vonage
Vonage is an enterprise cloud communications provider. A global leader in their field, Vonage helps businesses accelerate their digital transformation by delivering services that enable more flexible and intelligent communications. The company offers a fully programmable communications platform that integrates video, voice, chat, and messaging.